NSAC 2025

Our team was tasked with creating a holistic campaign for AT&T targeting Gen Z. On the visual front, we used bold lines and colors to make AT&T stand out from other cell providers.  To facilitate this style, I animated parts of our visual design to give our campaign that extra visual punch. I created a looping Discord profile icon, composited animated elements into live-action footage, and animated an outro and team number bumper. I used low frame rates and wiggle expressions to make each piece feel alive, rough, handmade, and intentionally imperfect. Precisely the kind of aesthetic Gen Z connects with in a brand.